Privacy Policy – Danny’s Pools of Southwest Florida

Effective Date: July 24, 2025
Last Updated: July 24, 2025

Introduction

Danny’s Pools of Southwest Florida (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our marketing platforms.

Information We Collect

Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, mailing address
• Service Information: Pool specifications, service history, preferences, appointment details
• Payment Information: Billing address, payment method details (processed securely through third-party providers)
• Communication Records: Email correspondence, text messages, call logs, chat transcripts
• Marketing Data: Communication preferences, lead source information, engagement metrics

Automatically Collected Information

• Website Analytics: IP address, browser type, device information, pages visited, time spent on site
• Cookies and Tracking: We use cookies and similar technologies to enhance user experience and track website performance
• Location Data: General geographic location for service area verification

How We Use Your Information

We use your information for the following purposes:

• Service Delivery: Scheduling appointments, providing pool services, maintenance reminders
• Communication: Responding to inquiries, sending service updates, appointment confirmations
• Marketing: Sending promotional materials, newsletters, special offers (with your consent)
• Business Operations: Processing payments, maintaining customer records, improving services
• Legal Compliance: Meeting regulatory requirements and protecting our legal interests

Customer Relationship Management

We use customer relationship management and marketing automation platforms to enhance our service delivery. Through these systems, we may:

• Store and manage your contact information and communication history
• Send automated marketing messages, emails, and text messages
• Track your interactions with our marketing campaigns
• Analyze customer data to improve our services and marketing efforts

Your data processed through third-party platforms is subject to their privacy practices. We ensure all third-party processors meet appropriate privacy and security standards.

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share your information in the following circumstances:

Service Providers

We may share information with trusted third parties who assist in our business operations, including:

• Payment processors
• Marketing automation platforms
• Website hosting and analytics providers
• Communication service providers

Legal Requirements

We may disclose information when required by law or to:

• Comply with legal processes or government requests
• Protect our rights, property, or safety
• Protect the rights, property, or safety of others
• Prevent fraud or illegal activities

Business Transfers

In the event of a merger, acquisition, or sale of business assets, customer information may be transferred as part of the transaction.

Your Rights and Choices

Communication Preferences

• Email: You may unsubscribe from marketing emails by clicking the unsubscribe link or contacting us directly
• Text Messages: Reply “STOP” to any marketing text to opt out of future messages
• Phone Calls: Request to be added to our do-not-call list

Access and Control

You have the right to:

• Access your personal information we have on file
• Request corrections to inaccurate information
• Request deletion of your personal information (subject to legal and business requirements)
• Withdraw consent for marketing communications

California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it’s used.

Data Security

We implement appropriate security measures to protect your personal information, including:

• Secure data transmission (SSL encryption)
• Access controls and authentication
• Regular security assessments
• Staff training on privacy and security practices

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain business records

When information is no longer needed, we securely delete or anonymize it.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Remember your preferences
• Analyze website traffic and usage
• Provide personalized content
• Enable certain website features

You can control cookie settings through your browser preferences, though this may affect website functionality.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by:

• Posting the updated policy on our website
• Sending email notifications to registered users
• Updating the “Last Updated” date at the top of this policy

Contact Information

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Danny’s Pools of Southwest Florida
Email: danny1964@hotmail.com
Phone: 941-565-8861

For specific questions about data processing through our third-party platforms, you may also contact us using the information above.

Acknowledgment: By using our website or services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.